Jun 30, 2011

My favorite quotes about marketing 3.0: tips for young but smart entrepreneurs

Here I got a collection of amazing quotes regarfing marketing 3.0 Maybe they will bring you some new ideas, maybe they will provide you to read new books... Who knows, but anyway those thoughts are increadble clear and those people already reached some great results in business, which prove that we can learn from them quite a lot!

…the Internet has turned what used to be a controlled, one way message into a real-time dialogue with millions.
Danielle Sacks, writer and author of “Fast company”

Increasingly, the mass marketing is turning into a mass of niches!
Chris Anderson, author and the “Ling Tail”

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
Guy Kawasaki, former Chief evangelist of Apple

Bring the best of your authentic self to every opportunity.
John Jantsch, author of “Duct Tape Marketing”

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
Steve Jobs, CEO at Apple

Make the customer the hero of your story. 
Ann Handley, Chief Continent Officer at MarketingGrofs.

Before you create any more “great content,” figure out how you are going to market it first.
Joe Pulizzi & Newt Barrett, authors of “Get Content – Get Customers”

The attention economy is not growing, which means we have to grab the attention that someone else has today.
Brent Leary, co-founder at CRM ESSENTIALS

Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
John Battelle, journalist and founder at Federated Media Publishing

…one way to sell a consumer something in the future is simply to get his or her permission in advance.
Seth Godin, author of “Permission Marketing”

Jun 28, 2011

Video interview: Why Europe needs innovations lobby in government?

Today I'm talking with Thomas Friedschröder, business angel and founder of phantasiemanufaktur.at Рagency for start-ups developing. Thomas professional experience is mostly focused on communication between Austrian government and business field.

Main topic of discussion is as innovations lobby in European government. Why it’s so important to have it actually? If you, guys, interested in developing start-ups and investment market in Europe and particularly in Austria – it’s time to find out what it needs right now. Additional questions are welcome in comments as always!

Jun 24, 2011

Infographics: When to post in social media? Timing and statictics

Here a nice view about best time for posting and tweeting. And even data is regarding USA users, I consider that habits of internet users are similar from country to country. Do you agreed with this facts?

Jun 23, 2011

Is it worth to reach new customers or better to carry about current? Infographics

Here is a nice and clear example, when it is not efficient to reach new customers. So have a lott and take decision based on your results...

Jun 21, 2011

Andi Klinger, Co-Founder at Garmz: Why start-uppers should not worry about investor in the beginning?

Andi is Co-Founder at Garmz - a stage for upcoming fashion designers to show and feedback their designs to a worldwide audience. Garmz then produces the best of these designs and sells them through it’s webshop.

Andi’s mantra for getting investor is simple: the start-up should show the potential of growth (in cash flow). Pitches in lifts and hunting for right business angel are useless.  Just personal contact with investor and successful tracking history (not particularly on own business) – those things could help you, guys, to get what you need – fundraising. Wanna to know more? Listen interview with Andi and ask questions in comments.

More posts for same topic:

How WIN/WIN Strategy Can Help Old and New Economy in Europe?

Jun 20, 2011

Infographics: Social media monitoring tools for business

For the efficient usage of social media and managing campaigns in them it's necessary to use social media monitoring tools. For what reason do you need to do and what kind of tool to choose - all this data you can find below in infographics.
Also I really like clear review of monitoring tools, starting from free usage, than cost not more then 500 dollar per month and than upper. From my point of view, it's quite important information for those marketing managers, who are just thinking about the meaning of social media for business.

Jun 17, 2011

Infographics: Social media usage for business

Very simple explanation what kind of benefits your company can gain from social media. Great that infographic consist example and case studies from business. To make research about target audience, to test product before launching, to create or increase data base of clients, to set up interactive communication with current customers - those are just few benefits, which companies can achieve in media channels.

Jun 16, 2011

How WIN/WIN Strategy Can Help Old and New Economy in Europe?

Looking at global start-ups boom I need to consider that it looks similar in all over the world. But there is one important thing - environment.  It's different: in America it's easy to achieve investment and in case of fail nobody look at entrepreneur as at social misfit. In Europe ecosystem miss a lot serial businessmen and risk investment as such. Majority of investments are coming from Enterprises. Old economy of Europe consider innovations as future benefits for industry. That's why probably European start-ups ecosystem count on this productive dialog between old and new economy.

Today I'm talking with Johannes Bischof, Managing Director of Konica Monolta in Austria. This comapny became main sponsor and supporter of StartUp Europe initiative, a huge event which will take place in the beginning of October in Vienna. More details about this start-up festival for Central and Eastern Europe I will write in next posts.


Jun 15, 2011

Infographic: The social commerce future

Mark Zuckerberg proposed for social commerce is the next blow up, future, which is already here. Seems he was right. Check up this infographic to find out why...

Jun 14, 2011

Video-interview with Lukas Zinnagl, occasional contributor at TechCrunch: Don't send us press-releases, we don't read them!

Lukas Zinnagl is Co-founder and CEO of Diagnosia.com and an occasional contributor to TechCrunch Europe - covering the Startup and Tech Scence in German speaking Countries. Today we are talking with him about how to prepare an article, which will be successfully published at TechCrunch and about his personal entrepreneur experience in Europe. Curious? Let's find out!

After finishing Med School, he started working for European Web Incubator i5invest. There he was one of the first employees of 123people.com project (a real time people search service that looks into nearly every corner of the Web).

I’m looking forward to reply on your additional questions in comments to this video.

Jun 9, 2011

Video-interview with M-Farm start-up: how to reach marketing for free?

Today I'm talking with 2 geek girls from Kenya. They are mobile applications developers and founders of M-Farm project, which is helping farmers to sale their goods in Africa.

Girls shared with me their point of view on start-ups business and also explained how it happened that their project reach such a huge free promotion in globally mass media. And everything started just from strong wish to solve the current problem on the Kenyan market...

Jun 7, 2011

Video-interview with Olver Holle, CEO at TheMerger.com: Pitch in lift is the worse way to obtain investment!

I'm starting a series of video interview with European and Russian experts, businessmen and investors. Those tips are for everybody, who would like to become an entrepreneur or create any kind of idea.

First guest in my blog is Oliver Holle.

Oliver is a serial entrepreneur in the internet/multimedia/mobile space. He is CEO at TheMerger.com, a European investment boutique with a special focus on merging small to medium sized companies from the mobile and Internet applications business. Today he explains, why it's so important to think globally, but react locally.

Communication with such kind of person can really safe time and nervous of startuppers. So listen, guys! Your questions and comments are always welcome.

What to do: make a copycat from American proven business model or to create implement idea? If this question is actual for you – find out answer here!